12月10日下午英国谢菲尔德大学管理学院Dr. Bradley R. Barnes 教授和我院“鉴湖学者”讲座教授周连喜教授为我院师生作学术报告，Barnes 教授的学术报告题目是《Investigating International Marketing Relationships: A Study of Sino-Anglo Import-Exporting Behaviour》；周连喜教授的学术报告题目是《Toward An Understanding of Learning Flexibilities of International New Ventures: Theoretical Arguments and Empirical Evidence》；浙江大学管理学院邬爱其博士也参加了今天的学术报告会。
Dr. Bradley R. Barnes 教授在谢菲尔德大学为市场营销专业本科、硕士研究生、MBA、EMBA及香港、新加坡EMBA学员讲授关系营销和国际营销课程。Dr. Bradley R. Barnes 教授基于西方人眼中的中国，从事中国“关系”研究多年，形成了系统的研究成果。
报告介绍：
Investigating International Marketing Relationships: A Study of Sino-Anglo Import-Exporting Behaviour
Bradley R. Barnes
ABSTRACT
Ever since the early 1990s, research in the area of relationship marketing and management has grown exponentially. This led Sheth and Parvatiyar (2000) to classify such research into three different schools of thought: a) The UK (Cranfield School) perspective; b) The Nordic School perspective and c) The IMP (International / Industrial Marketing & Purchasing) Group perspective. Building on research across these schools, the US channel management literature and further work on the Chinese notion of ‘guanxi’, our research combines these different perspectives, using transaction cost economics and social exchange theory to develop and test two concepts in a Sino-Anglo (import-export) context. Drawing on data from over 200 Hong Kong channel intermediaries, our empirical data provides evidence to support our two concepts to improve a) the long-term orientation and b) the relational and financial performance associated with such international buyer-seller relations. Several implications are extracted and directions for future research suggested.
Professor Bradley R. Barnes
Dr Bradley R. Barnes is Associate Dean for Internationalisation and Head of the Marketing Division at the Management School, University of Sheffield. He is a Professor of International Management and Marketing and prior to that was the Hong Kong Alumni Endowed Chair of International Management at the University of Kent. Professor Barnes has a wealth of experience from the private sector, having worked in international marketing, business-to-business marketing and services management for over a decade. He has published extensively in these areas and his work has appeared in leading journals including Journal of International Business Studies, Journal of International Marketing, Industrial Marketing Management, European Journal of Marketing, International Marketing Review, Psychology & Marketing, Journal of Marketing Management and the Journal of Business-to-Business Marketing among others. He is also a contributing author to Marketing: Real People, Real Decisions – First European Edition, which won the Financial Times Pearson Book of the Year in 2009.
Toward An Understanding of Learning Flexibilities of International New Ventures: Theoretical Arguments and Empirical Evidence
Lianxi Zhou and Aiqi Wu
ABSTRACT
Recent theoretical developments in the research on early internationalization have emphasized learning flexibilities of newness. It has been argued that young firms that enter international markets early on in their life cycles have inherent advantages over late entrants in terms of learning about markets and competition. Its central rationale is that young internationalizing firms tend to possess fewer deeply embedded routines, face fewer initial constraints, and thus can more easily recognize and be better equipped to explore new opportunities in international markets. This article builds on the theoretical arguments and provides empirical evidence using Chinese international new ventures. A set of hypotheses were tested and the findings were discussed along with managerial implications.
Professor Lianxi Zhou
Dr. ZHOU Lianxi is a Professor of Marketing and International Business at Brock University, Canada. He is also Chair Professor at Shaoxing University. Currently he is visiting at Lingnan University, Hong Kong. The Faculty of Business at Brock is one of the first Canadian business schools that have been accredited by AACSB International. Professor Zhou brings a wealth of experience from teaching, research, and business consulting, having worked in different institutions across the Chinese mainland, Hong Kong, and Canada for over a decade. He has taught at postgraduate and executive level. Professor Zhou has published extensively in the fields of marketing and international business and his work has appeared in leading journals including Journal of International Business Studies, Journal of the Academy of Marketing Science, Journal of Business Venturing, Journal of International Marketing, Journal of World Business, European Journal of Marketing, Industrial Marketing Management, and Journal of Business Research among others. Currently he undertakes several government-funded research projects. Dr. Zhou’s research is mainly in the areas of strategic marketing and international entrepreneurship.
